wdym "fuck all the norms"?

I’ve never really fit into the “norm.”
Borderline autistic, chronically allergic to conformity, and raised in a world that kept trying to sell me the same bland template over and over. So I started building my own — a community where being “normal” is the weirdest thing you can be.

Fuck All The Norms isn’t just a brand — it’s a reaction, an experiment, a wearable gallery of everything I’m into right now. Clothes, accessories, objects… honestly, whatever I feel like making and can pull off with the tools I have.

Everything here is pulled from my head and my world:

• Current obsessions and what I’m interacting with

• My own philosophies and ideologies

• 2008–2018

• underground rap culture

• Brainrot, woke, and ethereal vibes <3

If you want to hang around and see where this goes, you can find me on Instagram:
Personal: @luvyurg
Brand: @fuckallthenorms

Cop something? Tag it. I’ll repost and follow back — because community is everything.

Remember: follow your smile. Embrace the unknown.
With luv,

— yurg